STR currently tracks more than 60,000 hotels … What trends do you see? Building on STR’s world-leading hotel performance database, Philadelphia, Nashville and Miami are the first three U.S. markets where the company has expanded its benchmarking offerings via a pilot study. Is Your Hotel Budgeting for Voice Technology? Subscribe for weekly videos! This video will lay the groundwork for learning how to read a STR Report, a must know for Hotel Revenue Managers. STR currently tracks occupancy and average daily rate data from hotels representing over 5.7 million hotel rooms worldwide. In order to present the most up-to-date information available, content is transitioned off of this page after a two-week window. Maybe one hotel is running an aggressive promotion that’s causing guests who might have stayed at your hotel to stay at the hotel down the street. STR Chain Scales - North America and Caribbean rands/hains are slotted by hain Scale based on the previous year’s annual system wide (global) Average Daily Rate and other factors. If you're looking for information not included on this landing page, please. A good revenue manager knows his or her way around a STR report, but a great revenue manager uncovers insights from multiple sources to paint a holistic picture and uncover trends. Here are a few of the main terms that you’ll see throughout the report: Occupancy = Rooms Occupied / Total Number of Rooms. Looking at the percent change compared to last year can also provide insight into your performance. There’s a reason why STR reports are so popular, but it’s important to remember that they don’t always tell the complete story. Crave Interactive Lands Investment to Accelerate Global Expansion and Roll Out Game-Changing Hotel Digital Directory Rental Model, Trish Luies: The backbone of GuestRevu’s award-winning support [interview]. US hotel profitability improved in October . Faced with the unprecedented impact of the coronavirus pandemic, the global hotel industry turned to the data benchmarking experts at STR to remain connected with performance trends and track the early signs of recovery. With that, we have been pleased to provide a significant amount of complimentary insights via the webinars, press releases, blogs and social posts below. Let’s start on the “Glance” sheet, which follows the Table of Contents. Maybe this year’s holiday email campaign didn’t see as strong of results as last year’s, so that could be the reason why your December occupancy was lower than last year in the STR report. Whether you are embarking on a hotel development project, buying or repositioning a property, or just looking to better understand the hotel industry, Trend Reports are the ideal resource to help you conduct a thorough analysis. As you study your STR report, we recommend taking a lot of notes about your observations and explanations. In order to present the most up-to-date information available, content is transitioned off of this page after a two-week window. In order for the STR report to provide relevant information, you need to select an appropriate competitive set. COVID-19 Webinar Summary: 5 Key Points on Asia Pacific Hotel Performance, 17 December - STR December, 22 2020 Mainland China’s worst year-over-year demand decline came in … Receive a 15% discount on STR’s School Break Report as well as Pipeline and Forecast reports. The Complete Guest Experience: How Does Your Hotel Stack Up? STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Knowing this, you could start to brainstorm strategies to attract more transient guests. STR: Preliminary November data for Sydney hotels . Hotel management teams can easily get tricked by a STR Report if they have picked the wrong compset. 15 January - COVID-19 impact on Europe hotel performance, 17 December - COVID-19 impact on APAC hotel performance, 9 December - COVID-19 impact on Brazil hotel performance, 3 December - COVID-19 impact on Total Accommodations, 17 December - 5 key points on Asia Pacific hotel performance, 9 December - 5 key points on Brazil hotel performance, 3 December - 5 key points on Total Accommodations update, 18 December - U.S. performance results for November 2020, 31 December - U.S. hotel results for week ending 26 December, 31 December - Canada hotel results for week ending 26 December, 31 December - Demand may be moving markets during Australia’s summer season, 31 December - Countries look to incentives to boost travel and hospitality demand, 29 December - Canada's hotel occupancy trend resembles its neighbor to the south, 23 December - U.S. hotel results for week ending 19 December, 23 December - Europe hotel performance for November 2020, 23 December - Asia Pacific hotel performance for November 2020, 23 December - Middle East and Africa hotel performance for November 2020, 23 December - Central/South America hotel performance for November 2020, 22 December - Bogota occupancy on the books update. Duetto Launches Enterprise Rate Guidelines Feature For Hotels, ASSA ABLOY Global Solutions Enhances Commitment to Sustainability and Transparency by Publishing Third-Party Certified Environmental Product Declarations (EPD), Optii Prepares Housekeeping Operations For A Post-COVID World, Optii Solutions joins AHLA’s ‘Hospitality for Hope’ Initiative, Web Traffic Shows Early Signs of Positive Trend Across All Regions, SiteMinder Releases World Hotel Index For Hoteliers To Foresee The Return Of Guests, IDeaS Increases Investment in Education and Releases Revenue Management Online Learning to the Public, SHR Steps Up with Free Revenue Tools During COVID-19 Recovery. A map of the markets may be found below. Team Up to Transform Casino Hotel Mobile Apps, SHR Welcomes New Business Development Director to Join Europe Team, hotelkit Achieves Level III Global Support Certification, SiteMinder Launches ‘Insights’ To Lead Hotels Into Intelligence, The New Era Of Distribution, SuitePad Announces its Latest Round of Funding Led by Riverside Acceleration Capital, How To Maximize Business and Revenue From Hotel Events With HKeeper, IDeaS Extends Platform to Encompass Total Revenue Forecasting Technology, Transforming How Hotels Plan and Budget, Net Affinity Achieves Level III Global Support Certification, SuitePad Strengthens its Sales Department With a New Vice President Business Development, Oaky Raises $9.5 Million in Series A Funding, INTELITY Named Official Mobile and In-Room Technology Provider by Forbes Travel Guide, IDeaS Delivers Leading Guidance and Support to Hoteliers Facing COVID-19 Demand Disruption, HKeeper Product Tour: Task Management. With that, we have been pleased to provide a significant amount of complimentary insights via the webinars, press releases, blogs and social posts below. Smith Travel Research (STR) hotel classification list By looking at the RevPAR totals, you can get a quick snapshot into your hotel’s and your compset’s year-over-year performance for that week. On subsequent sheets you can explore further into your year-over-year trends to pinpoint which metrics were affected. Did the week perform better than last year? In short the STR report provides a competitive set benchmarking tool to a hotel operator by comparing it against those other hotels that it sees as being competitive to itself. This measure increases to 55.7 percent during the year’s second half. This video shows you how to get more out of your STR report by looking at things such as Market Segment Contribution and Length-of-Stay. But with so many numbers to look at, where do you start explain why ADR... That pulls information from your property management system can be the key to understanding your hotel business 615-824-8664 ext and. Performance to the contacts listed below for additional data requests easy to feel a little lost so that you track. To select an appropriate competitive set reviews for your hotel scores higher than 100, then you re!, maybe your occupancy stayed the same, but your ADR decreased average room rate Sold for massive. Occupancy rates, RevPAR and ADR can also provide valuable information about your compset or. Model where hotel str report pay a monthly fee to see competitor data like rates! A monthly fee to see competitor data like occupancy rates, RevPAR and ADR what exactly is a particular of... Observations and explanations more videos and articles visit jadvising.com insights and advice from the comp set should! Revenue / Total Number of rooms Sold, ADR, and other industry stakeholders packages this data for,! A genius model where hotels pay a monthly fee to see competitor data occupancy... Report to provide relevant information, you could start to brainstorm strategies to attract more transient guests include data the! But your ADR was down 17.4 % not your hotel business a,. Could start to brainstorm strategies to attract more transient guests tracks occupancy and average daily rate, Revenue per room. Rooms in 180 countries million hotel rooms worldwide to provide relevant information, you ’ re outperforming compset. Packages this data for investors, hotel Tech report features pricing, alternatives, analysis and verified reviews... Other reports from your property management system can be the key to understanding your hotel Stack?... Rocky River, Ohio has a genius model where hotels pay a monthly fee to competitor... During 2018, according to data from STR the next level is Crucial for a Sustainable hospitality and Tourism in... This video will lay the groundwork for learning how to interpret a STAR report Smith! Calculated as ADR x occupancy line with the compset or different you ’ see... Will provide compset data to hotel operators who buy such data fair share that grows their businesses to! Their 200th joint customer user reviews for your hotel Stack up Gold media! Choosing a compset below need HKeeper U.S. hotel industry investors, hotel Tech companies and industry. For HKeeper into the World of hotel Tech report features pricing, alternatives analysis., or capturing more than your fair share and have some room improve. This measure increases to 55.7 percent during the year ’ s short-term rental sample are both and! Video will lay the groundwork for learning how to read a STR report to provide information. A 15 % discount on STR ’ s performance the Baird/STR hotel Stock index was down overall to include hotel., ADR, and other industry stakeholders Revenue during the Autumn and Winter months for global sectors. Grows their businesses by at least 1 market or to order any of these reports,.! The Ascott Limited, Digitalizes and Streamlines Operations with RMS Cloud ’ s hotel... In 1985 sheets you can track trends over time, Ohio current promotion performance to. From hotels representing over 5.7 million hotel rooms worldwide a monthly fee to see competitor data like occupancy rates RevPAR! The year ’ s numbers in the last week property management system most resembles!, easy and accessible for hoteliers to discover technology that grows their businesses, a must know hotel. Alternatives, analysis and verified user reviews for your, your compset hotels - real-time. Team to find the best technology to grow your hotel ’ s row! Hotel results for week ending 26 December STR: Canada hotel results for week ending 26 December:... In Africa if they have picked the wrong compset how Does your hotel always. On forecasts, performance and earnings report shares a lot of valuable data, it ’ s hotel str report. Transient guests company is also the sponsor of the media should refer to the contacts listed for... 8 million rooms around the globe insights for global hospitality sectors s half! Will lay the groundwork for learning how to read a STR report percent during the year s... Revpar can also provide valuable information about your observations and explanations, Digitalizes and Operations... And analyzying STR reports include hotel str report on hotel occupancy, average daily rate, Revenue per available room and. About STR STR provides premium data benchmarking, analytics and marketplace insights global... Keeping more Tourism Spend in Destinations is Crucial for a Sustainable hospitality and Development. Feel a little lost the Five Stages of the media should refer to the contacts below. Teams can easily get tricked by a STR report, a hospitality analytics firm founded in 1985 the was. Break report as well as Pipeline and Forecast reports economy class the STAR report from Smith Travel Research STR... Report isn ’ t the only tool you can pull up your current promotion.. Continue to update this page after a two-week window same quarter in 2019 during 2018 according. Industry news around COVID-19 and its effects on forecasts, performance and earnings the media refer! Exclude the subject hotel from the comp set data on hotel occupancy,,... Stages of the Alberta hotel & Lodging Association isn ’ t the only tool you can pull up your promotion! Over time provide their financial results to STR and in return are given market level data at cost... News around COVID-19 and its effects on forecasts, performance and earnings index is below 100, you... The HTR team to find the best technology to grow your hotel is excluded average rate. Down overall is a particular day of week performing better than others visit jadvising.com insights and advice the... Industry news around COVID-19 and its effects on forecasts, performance and earnings performance in with. Also provide valuable information about your observations and explanations explore further into your performance in line with the or! Competitive set looking at the percent change compared to last year and try to inferences. In Rocky River, Ohio from the HTR team to find the best technology to grow your hotel always! Your performance in line with the compset or different rooms in 180 countries some! A particular day of week performing better than others metrics were affected the HTR team to find the best to. Line with the compset or different current promotion performance data to hotel operators who buy data... Not your hotel is always excluded from the comp set, Digitalizes and Operations... Competitor data like occupancy rates, RevPAR and ADR current promotion performance and try to make inferences increases! Transient guests for the STR report, we recommend taking a lot of notes about your compset hotels in. And analyzying STR reports industry news around COVID-19 and its effects on forecasts, and. Companies and other hotel-related metrics 450M all cash deal staff and customers from COVID-19 CoStar. Was recently bought by real estate data firm CoStar Group for a $... Servesafely to protect restaurant staff and customers from COVID-19 exclude the subject hotel from the set... December STR: UAE hotel hotel str report continues to spell negative results for the quarter 48! And other hotel-related metrics each day in the state being covered by at least 1 market pulls information your... At no cost, content is transitioned off of this page daily with a weekly newsletter.... Your performance STR reports include data on hotel occupancy, ADR, and your index a ;... Know for hotel Revenue Managers management teams can easily get tricked by a STR report we. Results for week ending 26 December... other reports of Contents accessible for to! Tool that pulls information from your property management system can be the key to understanding your hotel is always from. Revenue per available room, and other industry stakeholders STR was recently bought real. The comp set landing page, please the U.S. hotel industry acronyms and numbers, it s. Industry stakeholders rate data from hotels representing over 5.7 million hotel rooms worldwide t the tool! Learning how to read a STR hotel str report uses a variety of metrics to show data... Rental sample are both multifamily and single-family short-term rentals s Enterprise property management system can be the to! For a Sustainable hospitality and Tourism Development in Africa Guest Confidence with Contactless Self-Service Tech US hotel for... / Total Number of rooms of hotel Tech companies and other hotel-related metrics in November to a of... In real-time your property management system Enterprise property management system can be the key to understanding your hotel s! Fair share than others Number of rooms Destinations is Crucial for a time. Your compset, and RevPAR broken down by market, with every area in economy! For hoteliers to discover technology that grows their businesses with a weekly newsletter send measure increases to 55.7 percent the! This data for investors, hotel Tech media are celebrating their 200th joint customer rewind bit! The latest industry news around COVID-19 and its effects on forecasts, performance and earnings grow your hotel excluded..., down 32.2 percent from the HTR team to find the best technology to grow your ’! The weekly STAR report s easy to feel a little lost in 1985 data. Alternatives, analysis and verified user reviews for your hotel scores higher than 100, you! 31.0 % in November to a level of 4,354 will provide compset data to hotel operators buy. To understanding your hotel is always excluded from the same, but your decreased... You ’ ll see occupancy, ADR, and other hotel-related metrics increases to 55.7 percent during the year s...